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Everything you always wanted to know about the Hotel Occupancy Tax (HOT) Fund will be addressed at the annual HOT Workshop on Thursday, March 24. Held this year at the Huntsville Library Community Room from 8:30 a.m. until 2:00 p.m., the event is required for any group or individual interested in applying for HOT funds. The City allocates a portion of the collections annually to assist with funding projects and events that promote the local hotel and convention industry.
Three dynamic speakers will offer their expertise in tourism and how a community can develop a tourist-driven culture. Scott Joslove, President and CEO, Texas Hotel & Lodging Association (the largest hotel association in the nation), will speak on who, what, why, and how HOT funds are collected and should be spent. Joslove aided legislators to craft the statutes on this issue and is widely considered an expert in the use of HOT funds. Afterwards, the Tourism and Cultural Services Department staff will review the application packet and the process for submitting the application.
Elizabeth Taylor, consultant and former CVB & Convention Center Director for the City of Waco, will present Tourism Marketing for the Community, a discussion of shifting marketing strategies beyond the borders of staff and volunteers. Lunchtime presenter Arthur Andrews is a nationally known motivational speaker who will offer advice on how to develop a new perspective with a mindset for success.
The event is open to all who register but attendance is mandatory for any group or individual planning to apply for HOT funds in the City’s FY 2016-17 budget.
Kimm Thomas, Director of Tourism & Cultural Services said, “This is going to be an excellent opportunity for those interested in the laws regarding HOT funding and in how to get the community to help market your event. It should be a very educational and we are hoping for a great turnout.”
Space is limited and registration must be received by March 17. Register by calling the City of Huntsville Tourism and Cultural Services Department at 936-291-5935. The cost is $25.00 per person and includes a fajita buffet lunch from Mama Juanita’s. For more information, contact Thomas at firstname.lastname@example.org.